COMPANY OVERVIEW
Genuine Connection Promotions is a South African clothing manufacturing company, renowned for its exceptional reputation as a trusted supplier to iconic brands across various sectors. Our team, proudly led by owner Janette Hilton-Gericke, brings decades of experience to the clothing manufacturing sphere. Together with her team, Janette has propelled Genuine Connection Promotions to new heights, and remains constantly chasing improvement and growth.
We are a dynamic and forward-thinking company, with a clear vision of setting trends and evolving with the market. Our dedicated employees play a vital role in maintaining the high standards we are known for, always contributing their expertise and commitment to excellence in every project.
The incredible diversity of our team is what sets us apart. We are fully equipped to handle both large-scale B2B projects as well as smaller, customised orders. Our expertise extends beyond just our manufacturing capabilities – and we are highly sought after for our input and assistance in product development and garment design.
As a family-owned business, we now welcome the third generation, with Zoë Gericke recently joining our team and playing an active role in shaping the future of our business.
This generational transition helps us maintain the values instilled by our founder Lionel, while still adapting to new opportunities, technologies and skillsets within the industry.
OUR FOUNDER
Lionel Gericke grew up in Paarl and matriculated from HTS Drostdy Worcester in 1987. Known for his perfectionistic drive and unwavering commitment to excellence, Lionel was a man who never took “no” for an answer and insisted on achieving 100% in everything he did. He founded Genuine Connection Promotions from the ground up, leaving behind one of the flagship clothing manufacturing factories in South Africa.
Although he was often perceived as strict and no-nonsense, Lionel earned the respect of both his employees and customers, building strong relationships through his dedication and high standards. He was devoted to the success of the business and displayed remarkable courage in expanding it when the opportunity arose.
A family man at heart, Lionel was married to Janette and devoted father to Bradd and Zoë. His sudden passing in 2017 left a massive hole in our hearts, but his teachings and mentorship continue to guide us today. Without the foundation he laid and the lessons he imparted, Genuine Connection Promotions would not have achieved the success we enjoy today.
WHAT WE DO
We supply and manufacture apparel, sports equipment and promotional items in the following categories:
Rugby
Soccer
Cricket
Cycling
Golf
Tennis
Athletics
Hockey
Netball
Outdoor
OUR MISSION
We are dedicated to growing our company in a sustainable way that benefits our people, customers and community. Through combining teamwork, passion and commitment – our team aims to create high-quality sports, lifestyle and corporate apparel that makes a difference.
Our goal is to deliver products that inspire, bring people together, and leave a lasting impact!
OUR VISION
Genuine Connection Promotions (Pty) Ltd is a growing and culturally diverse business dedicated to providing outstanding service to our customers. With a skilled team and the latest technology, we proudly represent world-class brands while staying ahead in the apparel manufacturing industry.
Our commitment to quality, innovation and strong customer relationships drives everything we do, ensuring long-term success and a positive impact on the industry.
Let’s Team Together for Better!
OUR VALUES
HONESTY
As this is always the best policy.
CORRECTNESS
As this builds confidence between friend and foe.
SERVICE
To our customers, our nearest and our environment.
BELIEF
Believe that everything will be alright if everybody does their assigned tasks.
MUTUAL SUPPORT
So that I can support others while I move upwards because if I pull others down, I will also fall.
COURTESY
Which means the showing of politeness in ones behaviour towards others without arrogance.