Overview
Genuine Connection Promotions (PTY) LTD is a proudly South African clothing manufacturing company with trusted reputations as supplier to some of the world’s most iconic brands. We are a dynamic, forward-thinking team determined to set trends, adapt to market demands and deliver only the highest quality products.
What started in 1995 with one man selling t-shirts from his car, has grown into a thriving local clothing business, now employing over 200 skilled team members. Under the leadership of Janette Hilton-Gericke, the business has reached new heights and remains committed to chasing daily improvement. What sets us apart is the diversity and depth of our capabilities. We are fully equipped to manage both large-scale B2B manufacturing, as well as small customised orders. Beyond garment production – we are highly sought after for our inputs in garment design and product development.
As a family-owned business now entering its third generation, we are proud to carry forward the values instilled by our founder, while still embracing new skills, modern technologies and opportunities that keep us at the forefront of the industry.
OUR FOUNDER
Lionel Gericke grew up in Paarl and matriculated from HTS Drostdy Worcester in 1987. Known for his perfectionistic drive and unwavering commitment to excellence, Lionel was a man who never took “no” for an answer and insisted on achieving 100% in everything he did. He founded Genuine Connection Promotions from the ground up, leaving behind one of the biggest flagship clothing manufacturing factory in South Africa.
Although perceived as strict, Lionel earned the respect of both his employees and customers – building strong relationships through his dedication, leadership and exceptionally high standards. He was devoted to the success of his business and displayed remarkable courage in expanding it when the opportunities arose.
A family man at heart, Lionel was married to Janette and loving father to his children Bradd and Zoë. His sudden passing in 2017 left a massive hole in our hearts, but his principles and mentorship continue to guide our company today. Without the foundation he built and engineered, Genuine Connection Promotions would not have reached the success it enjoys today.
WHAT WE DO
We supply and manufacture apparel, sports equipment and promotional items in the following categories:
Rugby
Soccer
Cricket
Cycling
Golf
Tennis
Athletics
Hockey
Netball
Outdoor
OUR MISSION
At Genuine Connection Promotions, we are dedicated to growing our company in sustainable ways which benefits our people, customers and community. Every stitch tells a part of our story. Through teamwork and passion, our team is commitment to creating high-quality sports, lifestyle and corporate apparel that makes a difference. Our goal is to deliver products that inspire, bring people together and leave a lasting impact!
OUR VISION
We are a growing, culturally diverse business dedicated to delivering outstanding service to both local and international customers. With the support of our hard-working team and the use of the latest technologies, we proudly represent world-class brands while staying ahead in the apparel manufacturing industry.
Our commitment to quality, innovation and strong customer relationships is at the heart of everything we do, driving long-term success and making a positive impact on the industry.
OUR VALUES
HONESTY
As this is always the best policy.
CORRECTNESS
As this builds confidence between friend and foe.
SERVICE
To our customers, our nearest and our environment.
BELIEF
Believe that everything will be alright if everybody does their assigned tasks.
MUTUAL SUPPORT
So that I can support others while I move upwards because if I pull others down, I will also fall.
COURTESY
Which means the showing of politeness in ones behaviour towards others without arrogance.
