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COMPANY OVERVIEW

Genuine Connection Promotions is a promotional company with both its Head Office and manufacturing operations based in Paarl, Western Cape ± 60 kilometres north from the City of Cape Town. The company was established in 1995 by its owner, the late Lionel Gericke, growing over the last 22 years from 20 employees to a current staff complement of 210 across the manufacturing, admin and marketing departments. Genuine Connection Promotions design, develop, manufacture and distribute a wide range of sport, lifestyle-, corporate- and other clothing to its very diverse clientele (customers, buyers, retailers, resellers and agents). Additional to clothing, Genuine Connection also design, develop and wholesale sports equipment, accessories, headwear, bags and promotional items. The annual production capacity is between 300 000 and 400 000 units depending on the style and makeup of the garments.

WHAT WE DO

We supply and manufacture apparel, sports equipment and promotional items in the following categories:

Rugby

Soccer

Cricket

Cycling

Golf

Tennis

Athletics

Hockey

Netball

Outdoor

OUR MISSION

During 2016 Genuine Connection embarked on a journey with their team to create a new, shared vision for all. The vision had to inspire all our employees, taking the company to new heights and success. Once the vision was created, it was launched in an exciting and participative presentation to everybody. The new vision is exciting and reflects the true Genuine Connection nature of team work and our love for sports and the outdoors.

THE COMPANY VISION

Genuine Connection Promotions (Pty) Ltd is an expanding, culturally diverse business, aspiring to render exceptional service to its customers and client base, representing world class brands. Our extremely efficient, skilled and motivated personnel focuses on QUALITY, SERVICE EXCELLENCE AND PUNCTUAL DELIVERY, thereby creating a profitable and sustainable future for all our stakeholders, and uplifting the community we serve.

Let’s Team Together for Better

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VALUES

HONESTY

As this is always the best policy.

CORRECTNESS

As this builds confidence between friend and foe.

SERVICE

To our customers, our nearest and our environment.

BELIEF

Believe that everything will be alright if everybody does their assigned tasks.

MUTUAL SUPPORT

So that I can support others while I move upwards because if I pull others down, I will also fall.

COURTESY

Which means the showing of politeness in ones behaviour towards others without arrogance.

It is our professional approach to quality which sets us apart from our competitors and ensure our world-class products and service delivery.

Janette Hilton-Gericke, Owner and Risk Manager

Quality: Making quality; measuring quality; improving quality is a way of life for us and not negotiable.

Johan Steyn, COO